Yogis that are wine lovers but want to ensure the wine they drink is organic, affordable and good for the planet.
To create a brand for wine that is approachable and attracts yogis from around the world who are not afraid to break the rules.
An important aspect of a yogi's life is love and devotion. This is why the Sanskrit word for love "Bhakti" was chosen for the name of the brand. The use of Mehndi designs in the background as well as warm colors inspired by spices traditionally used in Indian cuisine prove a sense of authenticity to the design.