Tea drinkers from all over the world who like to maintain tradition but look forward to changes ahead.
To create a new identity for the brand and apply it to a variety of scenarios including advertising, packaging and store fronts.
Twinings has become an important aspect of British culture. Therefore, the design direction focused on the culture as well as the warmth of the tea and tea leaves. The design combines the old with the new to show the ability of the brand to adapt to changes and evolve while continuing to maintain its roots.